Thursday, June 21, 2012

Happiness is 100% recyclable

The Coke Happiness Machine is a great platform for Coke to activate its brand purpose of creating happiness with every can of Coke opened.

This time the Coca Cola Happiness Machine strikes in Singapore with a nice tie in with the National Enviromental Agency to encourage Singaporeans to recycle. All this wrapped around a nice point of view: Happiness is 100% recyclable

Posted via email from The Digital Marketer

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