Saturday, March 31, 2012



Love this integration and a great example of Local, Social, Photo and Mobile (LOSOPHOMO).

KLIK is a iPhone camera app that uses face recognition integrated with your Facebook account to let you quickly tag your friends in real-time while taking pictures.

Get it here:

Posted via email from The Digital Marketer

Spotify takes Facebook Time to a whole new level


This is my most favorite brand implementation of Facebook Timeline thus far. Great idea that taps on the brand ethos - Music. And how far music has come along since the dawn of time and is offering up to 1,000-odd years of music history on its new Facebook Timeline, reaching all the way back to 1,000AD.

Posted via email from The Digital Marketer

Excuse Me, Monteith's, There's a Twig in My Cider

The brand problem: How do we let customers know that our Ciders are made from fresh fruit and not fruit concentrate?

The Idea: Subvert an existing conversation (foreign objects found in food products) with a unique POV (Our Ciders are made from fruits so fresh that sometimes you might find twigs from the trees we harvest our fruits from in our cider packaging)

The most brilliant solutions are the simplest ones. But you'll need some ballsy clients brave enough to try something like this.

Posted via email from The Digital Marketer

Thursday, March 08, 2012

Mobile Marketing: Everything You Need To Know

Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There’s a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy.

Posted via email from The Digital Marketer

Wednesday, March 07, 2012

Amex and the Social Media Trinity


Amex completes the Social Media trinity.

1. They started a year ago (at SXSW) with Foursquare check in deals/rewards loaded as cash back on card purchases when you check-in at Amex merchants -

2. Then it was Shopping rewards on Facebook based on your social graph that is loaded into your card (Link-Like-Love and Go Social): )

3. Now they reward you when you tweet with a specific Amex hashtag (again offers loaded back to your card):
All 3 initiatives above are social by design and the customer's credit card is electronically linked to their respective Foursquare/Facebook/Twitter accounts, making it instantly socialable and allowing Amex to track if these deals eventually activate and increase card spending.

Posted via email from The Digital Marketer

Media Buying Epic Fail


Singapore Army Recruitment Ad turns into a joke

Posted via email from The Digital Marketer

Friday, March 02, 2012

Guardian Open Journalism: Three Little Pigs

This is freaking brilliant. The Guardian UK advertisement for open journalism using The Three Little Pigs

Posted via email from The Digital Marketer