Tuesday, June 28, 2011

Renault: The electric life

Nice point of view from Renault on their electric cars. We've mentally tuned out the fact that most of the things we interact with and use daily are powered by electricity. So why not our cars? Instead of just telling people they should switch, they come to the conclusion themselves. That's what great storytelling does.

Posted via email from The Digital Marketer

Wednesday, June 15, 2011

Volkswagen Linkeduit

First interesting social campaign I've seen on Linkedin and a great use of the Linkedin API.

LinkedUit uses the LinkedIn API to create a Top Trumps type game where players compete against other LinkedIn contacts with LinkedIn data (such as number of connections, current position, work experience) used for scoring.

This is a great video that shows LinkedUit in action. You can visit the site here: http://www.linkeduit.nl

Posted via email from The Digital Marketer

Wednesday, June 08, 2011

Gaming can make a better world

A great TED Talk about how we can use gamification to help make the world a better place. All the key elements of building behaviors through pervasive game play and game mechanics are weaved together nicely into a story as told by Jane McGonigal from the Institute for the Future.

Posted via email from The Digital Marketer

Thursday, June 02, 2011

Interactive Youtube Music Machine

This was submitted as part of the YouTube Cannes Young Lions 48 Hour Ad contest. Great idea and use of the number keys to skip to sections of the video and a great tie in with the campaign objective.

Posted via email from The Digital Marketer