Monday, February 28, 2011

M&Ms Spaceheroes electro

This M&M's online execution in Denmark using javascript apps launched from a page bookmark is an interesting way to deliver engaging experiences literally
anywhere on the web.

Simply go to to get the bookmarklet; drag it to your browser's bookmark bar and you're good to go.
Proceed to any website you like; click on the bookmark link on your browser and it launches the game on that site.

Posted via email from The Digital Marketer

Friday, February 25, 2011

Thank you A 1,000,000 Times

Porsche could have posted a simple status update to thank its 1 million Facebook fans. Instead, they decided to add the names of its 1 million Facebook fans onto a 911 GTR 3 R Hybrid and display it in the Porsche Museum.

Want to find out where your name is? Check out this microsite:

Simply an awesome way of showing appreciation to your fans.

Posted via email from The Digital Marketer

Coca-Cola Happiness Store

A convenience store is converted into a happiness store, delivering "doses" of happiness to unsuspecting shoppers. Where will happiness strike next?

Posted via email from The Digital Marketer

Saturday, February 12, 2011

The Speed Camera Lottery - The Fun Theory

Great campaign by VW -  Can we get more people to obey the speed limit by making it fun to do? Can fun really change human behavior?

Posted via email from The Digital Marketer

Love / Hate: The Advertising Relationships

Great video on the dichotomy of advertising. You love it as much as you hate it. That's why you still do it.

Posted via email from The Digital Marketer

Tuesday, February 08, 2011

How to make work-life balance work

Possibly one of the best and most relevant TED talks I've seen.

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Monday, February 07, 2011

Virtual holiday dinner 2010

Great X'mas idea by W+K Amsterdam

Over three days 156 people from 6 continents gathered to have a holiday dinner together, screen to screen. From families separated to strangers meeting for the first time, they all toasted to this season of togetherness.

A little thing called facial tracking software allowed the people calling in via Skype to move their dolls by simply moving their faces; making it as realistic as virtually possible.

Posted via email from The Digital Marketer

Wednesday, February 02, 2011

PETA Campaign Against Animal Cruelty

Interesting execution by McCann Singapore for PETA using Stickybits (the iPhone App) to bring a bit of interactivity to their outdoor ads.

The ads shows a range of leather goods on OOH mediums that are selling at huge discounts.

When users scan the barcode provided to find out the "sale" price using the Stickybits app, they are directed to videos staring celebrities (who support the PETA cause) illustrating how animals are exploited/killed to fashion these products.

Posted via email from The Digital Marketer