Thursday, August 26, 2010
This is a pretty awesome Facebook App by Sony. Generate your own Media Monster through the content on your Facebook profile. The more photos, videos, comments, likes, shares and interaction you have, the bigger, better and meaner your monster will be in battle!
Build yours and let's duel!
And it’s not just a frivolous game/app. The idea for the media monsters comes from Sony’s attempt to clean up the piles of media that often clog our computers, through their new Vaio notebook and software. Along with a great concept, the app also allows for all the social interactions and viral elements of Facebook with status updates, direct posts to friends’ walls, wall to wall views and direct friend to friend battles, challenges and scoring. Nicely done.
Tuesday, August 24, 2010
When it comes to marketing cars online, it’s always a challenge trying to replicate the experience on a digital platform.
VW Canada’s new Sunday Drive microsite has done a pretty good job doing it. Their idea was to bring back the much forgotten Sunday drive where destination were overated and schedules were non-existent. You just picked a random direction and drove. Chilling out and enjoying the sights and the whole driving experience.
The microsite at http://vwsundaydrive.ca has a little turntable where you can remix your own tunes for that perfect Sunday cruise to nowhere in particular.
Makes me feel like taking a road trip.
Thursday, August 19, 2010
Tuesday, August 17, 2010
Friday, August 13, 2010
This is a really cool use of technology to drive sales.
Lego developed an Augmented Reality Kiosk System called “Digital Box” which is now being rolled out to LEGO brand stores worldwide. It allows kids and parents the ability to see what the end product looks like before making a purchase. Absolutely brilliant.
Thursday, August 12, 2010
Great campaign by Renault – Can a car change a town?
In 2010, Renault discovered a set of fascinating statistics. According to the figures, towns with more Mégane were happier, had higher rates of fertility and longer life expectancies.To put this theory to the test, they've sent Claude, a 'consultant de joie' to Gisburn (Lancashire). A town with no Méganes and apparently very little joie de vivre, to conduct 'The Mégane Experiment'.
Wednesday, August 11, 2010
Friday, August 06, 2010
Thursday, August 05, 2010
Great presentation on digital planning by Zigurds Zakis from Instinct (Part of BBDO Group , Russia). It talks about the changes in traditional account planning to one where involves four key elements
1. Understanding Customer and Society
2. Understanding the Economy (and not just the business)
3. Understanding Technology and what it enables
4. Understanding Creativity
He also talks about the skillsets of the Convergent Planner and how they should have:
1) The Intellect of the brand architect
2) Financial acumenof the management consultant
3) Geekiness of the hacker
4) Curiosity of the social psychologist