I'm a huge fan of Simon Sinek and this is a very inspiring (albeit long at 30 mins) talk. The reason why I do what I do (in reference to his "Golden Circle") is that I believe that technology can help make the world a better place for everyone and advance the human race - Including the use of technology in advertising and communications to shape and change human behaviors. In this talk, Simon talks about the need for trust in all relationships and how human bonds are formed when people find themselves within a circle of trust. This same mantra can be applied to organizations as well. It's awe-inspiring as a motivational talk but also extremely relevant and insightful to the field of communications.
Tuesday, January 24, 2012
Monday, January 23, 2012
Lonely Planet Friends for Friends
Developed by the Miami Ad School and leveraging on a universal travel insight, this is a great use of the Facebook social graph to create a nice social travel utility.
Saturday, January 21, 2012
Lynx 2012 - Get It On For The End Of The World
Lynx has always had a simple but inspiring brand idea - Get sprayed to get laid (or the official version which is "Grooms men to seduce") and the brand has been masters at bringing out new ways to communicate this each year. Their newest launch, Lynx 2012: The Final Edition is inspired by the Mayan calendar, which is set to end its final cycle on the 21st December 2012 – when Mayans believe the world will end. The TV advert for Lynx 2012: The Final Edition was seeded online to drive awareness and generate buzz among the brand’s target audience, before the TV ad campaign broke. The TV advert sees a young male building a wooden boat in preparation for the end of the world. After all his hard work, he sits down and sprays Lynx 2012 – The Final Edition and in true Lynx style, a number of beautiful women start to descend upon the boat.On the digital space, Lynx also created a "Last Request Generator" which users can use pre-set or random words to generate their own last requests before the world ends. Lynx doesn't guarantee anything but there's a chance that they will fulfill that last request. There's also a timer on the site that counts down to 21 December 2012 http://www.lynxeffect.com/uk/last-request-generatorI wonder what happens if doomsday doesn't come - Will there be a Lynx 2013: Survivors Edition?
Friday, January 20, 2012
Nike + Fuel
Nike just launched the Nike + Fuelband, a wristband that measures physical activity and converts it to a universal measurement called "Nike Fuel".
This allows athletes to track their sports performance and more importantly, because it's a measurement of physical activity not just tied to one sport, it allows Nike to ladder this across all sports categories and socialize it with challenges, activities, experiences and campaigns across a gamified platform. It's like Nike + Running but fueled by steroids. Pun intended.The product launch is wrapped around the #makeitcount campaign. This is going to be huge for Nike.
This allows athletes to track their sports performance and more importantly, because it's a measurement of physical activity not just tied to one sport, it allows Nike to ladder this across all sports categories and socialize it with challenges, activities, experiences and campaigns across a gamified platform. It's like Nike + Running but fueled by steroids. Pun intended.The product launch is wrapped around the #makeitcount campaign. This is going to be huge for Nike.
Tuesday, January 17, 2012
Monday, January 16, 2012
Couple Up to Buckle Up
What a unique way to use QR codes leveraging on a nice insight and a great post-scan experience
Thursday, January 12, 2012
Tuesday, January 10, 2012
Saturday, January 07, 2012
Monday, January 02, 2012
John Jay from W+K On Creativity
This is a really inspirational piece by John Jay from W+K and Fast Company's 100 Most Creative People in the Business 2011.
It is all our job to break out of our silos and never let anyone define you by their terms. Here's to a great start to 2012.
It is all our job to break out of our silos and never let anyone define you by their terms. Here's to a great start to 2012.
Monday, December 26, 2011
Monday, December 19, 2011
Saturday, December 17, 2011
Zeitgeist 2011: Year In Review
As we close of 2011, Google Zeitgeist remembers the year through search
Friday, December 09, 2011
Sunday, December 04, 2011
Coca-Cola Where Will Happiness Strike Next: The OFW Project
I've said this before and I'll say it again. Coke is one of the rare brands that communicates it's brand purpose in everything it does. Open Happiness, the joy and happiness that comes with every can of Coke you open and drink. Happiness comes in many forms and means different things to different people. For some, happiness comes in the form of nice material surprises, for others, happiness comes in the form of spending time with family and loved ones. A great brand story is one that immerses viewers completely and brings them into the story emotionally. In this series, Coke brings the story of how it created true happiness for a few of the 11 million Filipinos working overseas and away from their family.
Friday, December 02, 2011
Norte Photoblocker
Quite a gimmicky idea but I like the thought of leveraging on a unique brand point of view on something so relevant to the category and creating a branded utility around it.
It's a nice twist that is sure to create conversations for the brand
Norte Photoblocker
Quite a gimmicky idea but I like the thought of leveraging on a unique brand point of view on something so relevant to the category and creating a branded utility around it.
It's a nice twist that is sure to create conversations for the brand
www.youtube.com/watch?v=gPm7iWo0Tg4
It's a nice twist that is sure to create conversations for the brand
www.youtube.com/watch?v=gPm7iWo0Tg4
Thursday, December 01, 2011
MARTINI: LUCK IS AN ATTITUDE
Great video that encapsulates the brand point of view nicely. Luck is indeed an attitude. A unique POV that helps create a great brand story
The Last Person on Earth Who Does Not Use Online Banking
Driving online banking sign ups is something that every bank does. Transaction migration is a great way for banks to move low involvement transactions to self service channels and save costs. However, most online banking campaigns are boring and undifferentiated. This is by far the most interesting campaign done by Turkish bank Garanti to get users to start banking online.
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