Sunday, December 04, 2011

Coca-Cola Where Will Happiness Strike Next: The OFW Project

I've said this before and I'll say it again. Coke is one of the rare brands that communicates it's brand purpose in everything it does. Open Happiness, the joy and happiness that comes with every can of Coke you open and drink. Happiness comes in many forms and means different things to different people. For some, happiness comes in the form of nice material surprises, for others, happiness comes in the form of spending time with family and loved ones.

A great brand story is one that immerses viewers completely and brings them into the story emotionally.  In this series, Coke brings the story of how it created true happiness for a few of the 11 million Filipinos working overseas and away from their family.

Posted via email from The Digital Marketer

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