The "Honesty Experiments" are by far one of the most ingenious ways I've seen a financial institution come out and side step traditional advertising and go all out to have an honest (pun intended) and genuine conversation with consumers wrapped around a relevant cultural insight and unique point of view. Rather than just tell people here's an honest and transparent credit card, NAB goes out and shows them through simple on-ground activations that honest Australians deserve an honest credit card.
As a sequel to the "Honesty Experiments" , NAB follows it up with a really nice surprise and delight activation around the point of view that honesty should not go unrewarded.
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