A great social experiment in Petaling Jaya, Malaysia. Changing the world, one chair at the time.
This is a great testament to how advertising has changed and how both brands and agencies need to steer away from traditional ways of solving brand problems through communications.
Instead of telling the city council and petitioning to build proper seating for people waiting in Kelana Jaya (which is what TV, radio and print do - tell us how to think/feel/act), they instead chose to show them how people who lived in the city would benefit from seating and the rich and amazing stories that each person waiting in line had that contributed to the fabric and culture of the city of Petaling Jaya. Great activation of an idea and created engaging and extremely sharable content that is sure to create conversations.