KLM Royal Dutch Airlines have launched the "KLM Live Reply". Users who Tweet to KLM during the allotted campaign time might be lucky enough to receive a "KLM Live Reply" - Essentially, KLM will replace the normal Twitter typed responses with a living alphabet made up of 140 KLM employees. This dedicated crew responds to tweets and posts in a unique way, by running around and assembling the answer live before your very eyes, within the hour.”
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