Thursday, September 15, 2011

Adidas Shootter


More brands are starting to deliver engaging and immersive digital experiences using information gleaned from the consumer social graph.

This latest one by Adidas Japan comes in the form of a Japanese mini soccer game and uses Twitter integration to challenge you to score against an opposing team (i.e. Any one of your Twitter connections). The catch is that the more followers the opposing team has, the more opponents you have to shoot pass and this increases the difficulty of the game.

Check it out at

Posted via email from The Digital Marketer

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