The Open Book Project

A great platform idea by Reach Australia.

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JWTIntelligence: 10 Trends for 2012

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Zeitgeist 2011: Year In Review

 

As we close of 2011, Google Zeitgeist remembers the year through search

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Take the Ultimate Plunge

The plunging cleavage is taken literally in this Wonderbra campaign

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Introducing Google Currents

!

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Coca-Cola Where Will Happiness Strike Next: The OFW Project

I've said this before and I'll say it again. Coke is one of the rare brands that communicates it's brand purpose in everything it does. Open Happiness, the joy and happiness that comes with every can of Coke you open and drink. Happiness comes in many forms and means different things to different people. For some, happiness comes in the form of nice material surprises, for others, happiness comes in the form of spending time with family and loved ones.

A great brand story is one that immerses viewers completely and brings them into the story emotionally.  In this series, Coke brings the story of how it created true happiness for a few of the 11 million Filipinos working overseas and away from their family.

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Norte Photoblocker

Quite a gimmicky idea but I like the thought of leveraging on a unique brand point of view on something so relevant to the category and creating a branded utility around it.

It's a nice twist that is sure to create conversations for the brand

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Norte Photoblocker

Quite a gimmicky idea but I like the thought of leveraging on a unique brand point of view on something so relevant to the category and creating a branded utility around it.

It's a nice twist that is sure to create conversations for the brand

www.youtube.com/watch?v=gPm7iWo0Tg4

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MARTINI: LUCK IS AN ATTITUDE

Great video that encapsulates the brand point of view nicely. Luck is indeed an attitude. A unique POV that helps create a great brand story

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The Last Person on Earth Who Does Not Use Online Banking

Driving online banking sign ups is something that every bank does. Transaction migration is a great way for banks to move low involvement transactions to self service channels and save costs. However, most online banking campaigns are boring and undifferentiated. This is by far the most interesting campaign done by Turkish bank Garanti to get users to start banking online.

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