When it comes to marketing cars online, it’s always a challenge trying to replicate the experience on a digital platform.
VW Canada’s new Sunday Drive microsite has done a pretty good job doing it. Their idea was to bring back the much forgotten Sunday drive where destination were overated and schedules were non-existent. You just picked a random direction and drove. Chilling out and enjoying the sights and the whole driving experience.
The microsite at http://vwsundaydrive.ca has a little turntable where you can remix your own tunes for that perfect Sunday cruise to nowhere in particular.
Makes me feel like taking a road trip.