Friday, August 13, 2010

Lego Augmented Reality

This is a really cool use of technology to drive sales.

Lego developed an Augmented Reality Kiosk System called “Digital Box” which is now being rolled out to LEGO brand stores worldwide. It allows kids and parents the ability to see what the end product looks like before making a purchase. Absolutely brilliant.

Posted via email from The Digital Marketer

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