Starwood has always been active on social media, with Starwood Preferred Guest (SPG) being the first hotel loyalty program to establish a suite of Twitter, Facebook and iPhone applications online
Obviously, SPG sees social media as a key platform for further engaging an influential and rapidly growing segment of its members who are highly active social media participants. Online bookings are an increasingly important channel to the hospitality industry and with the number of players in the market, brand advocacy and customer service becomes an important differentiator. With these social media platforms, SPG hopes to be able to engage their customers and drive customer loyalty and increased bookings. At the same time, also use the channel to deliver the SPG experience to new customers.
SPG will be launching a rather interesting social media campaign on May 11.
For a period of 10 days (starting May 11), SPG will share clues (text and pictures) about the location of a specific Starwood hotel or resort on Twitter and their Facebook page. The first 10 participants to arrive at the hotel and provide the front desk at the correct hotel with the phrase “I’m here for my Free Weekends Passport photo” will win 2 free weekend night that can be redeemed at any Starwood hotel.
They will need to take a photo with the front desk (which will probably be shared on Facebook & Twitter) when claiming the prize.
This is a perfect way to reinforce their current Free Weekends promotion (spg.com/freeweekends) where customers get to earn a free weekend night for every 3 hotel stays they make.