This is a great presentation by Jeremiah Owyang from the Altimeter Group (Follow on Twitter @jowyang) that looks at how corporate websites can be still relevant in a world of social networks.
The presentation talks about the evolution of corporate sites as they seek to integrate elements of social networking within them. There are 8 different levels and great examples are given for each type of integration.
1. No social integration
2. Link away with no strategy
3. Link away but encourage sharing
4. Brand integrated in social channels
5. Aggregate discussion on site
6. Users stay on site with social log-in
7. Social log-in triggers sharing
8. Seamless integration
A great framework for all companies to benchmark themselves against where they are now and where they want to be in terms of having a well integrated online presence.
Social media is here to stay and for many brands and businesses, having a presence and participating in social platforms is a given. The next step is to ensure that their corporate website is well integrated with their Facebook page, Twitter account, Youtube channel and other social platforms. This ensure that their customers get a unified online experience and can easily share information about the company’s products and services along with their own personal opinions and endorsements of these brands to their own social networks.
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