Sometimes all it takes is a simple idea based on a great Point of view: Let's reawaken people's sense of political engagement with a strong and effective reminder of the price of dictatorshipAdvertising is about changing the way people behave and act through a message. Behavior Change = Motivation x Opportunity - In this case, the message provides the motivation and the medium provide the opportunity. What they have simply done is to create conversations using a strong point of view and then propagating the content output online to amplify these conversations. The idea is social by design (surprise and delight) and this gives people a reason to care and share.
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