Wednesday, March 07, 2012

Amex and the Social Media Trinity


Amex completes the Social Media trinity.

1. They started a year ago (at SXSW) with Foursquare check in deals/rewards loaded as cash back on card purchases when you check-in at Amex merchants -

2. Then it was Shopping rewards on Facebook based on your social graph that is loaded into your card (Link-Like-Love and Go Social): )

3. Now they reward you when you tweet with a specific Amex hashtag (again offers loaded back to your card):
All 3 initiatives above are social by design and the customer's credit card is electronically linked to their respective Foursquare/Facebook/Twitter accounts, making it instantly socialable and allowing Amex to track if these deals eventually activate and increase card spending.

Posted via email from The Digital Marketer

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