Love this integration and a great example of Local, Social, Photo and Mobile (LOSOPHOMO).
KLIK is a iPhone camera app that uses face recognition integrated with your Facebook account to let you quickly tag your friends in real-time while taking pictures.
Get it here: http://itunes.apple.com/us/app/klik-by-face.com/id484990787
This is my most favorite brand implementation of Facebook Timeline thus far. Great idea that taps on the brand ethos - Music. And how far music has come along since the dawn of time and is offering up to 1,000-odd years of music history on its new Facebook Timeline, reaching all the way back to 1,000AD.
The Idea: Subvert an existing conversation (foreign objects found in food products) with a unique POV (Our Ciders are made from fruits so fresh that sometimes you might find twigs from the trees we harvest our fruits from in our cider packaging)
The most brilliant solutions are the simplest ones. But you'll need some ballsy clients brave enough to try something like this.
Amex completes the Social Media trinity.
1. They started a year ago (at SXSW) with Foursquare check in deals/rewards loaded as cash back on card purchases when you check-in at Amex merchants - https://sync.americanexpress.com/foursquare/
2. Then it was Shopping rewards on Facebook based on your social graph that is loaded into your card (Link-Like-Love and Go Social): http://techcrunch.com/2011/07/18/amex-facebook-deals-go-social/ )
3. Now they reward you when you tweet with a specific Amex hashtag (again offers loaded back to your card): http://www.fastcompany.com/1823041/the-social-credit-card-amex-syncs-with-twitter-to-turn-hashtags-into-savings
All 3 initiatives above are social by design and the customer's credit card is electronically linked to their respective Foursquare/Facebook/Twitter accounts, making it instantly socialable and allowing Amex to track if these deals eventually activate and increase card spending.
