Friday, February 10, 2012

Touch the best of British Television

An awesome campaign with a unique point of view nicely weaved into digital. This is how brands should engage in the digital space

1. Come up with a unique brand point of view
2. Identify the consumer insight
3. Give people a reason to engage
4. Weave in the right digital medium and platform

Great example of creating acts (actions), not ads. Kudos to BBC

Posted via email from The Digital Marketer

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