Kinda spooky but an interesting thought.
Kinda spooky but an interesting thought.
I particularly love this line:
"You the people have the power, the power to create machines, the power to create happiness. You the people have the power to make life free and beautiful, to make this life a wonderful adventure."
That's what great ideas and the right use of technology have the power to do - create happiness and make life free and beautiful; to create opportunities, to solve problems and to make the world a better place than when we found it.
The evolution of Captcha to Re-Captcha and how a simple piece of technology which by itself is beneficial to the world at large (by preventing automated submissions and thus of tremendous value to CRM driven and eCommerce sites) is also used to solve a bigger challenge and digitize books. A simple idea that helps reduce wasted motion and make the world a better place.
Duolingo - The ambitious mass collaboration language translation project is a huge social win-win situation. I'm inspired by ideas and people like Luis von Ahn every day to use simple human insights and behaviors and fueling these with technology to create and manifest ideas that have the power to change the way we live.
1. Come up with a unique brand point of view
2. Identify the consumer insight
3. Give people a reason to engage
4. Weave in the right digital medium and platform
Great example of creating acts (actions), not ads. Kudos to BBC
She also did a portrait of Chinese artist Ai Weiwei using sunflower seeds - http://www.ohiseered.com/2011/11/huh-wei-wei-who.html