Sunday, October 02, 2011

Create a State of Chaos

This is how brands can use the digital space to create conversations about what it stands for and to articulate its point of view in a way where it will resonate with consumers.
State Farm's POV is that whatever unexpected happens to you, it has you covered.

What better way to demonstrate this than to unleash a robot of destruction to blow your home to smithereens. State Farm's "Create Chaos In Your Town" allows you to create a personalized rampage of destruction on your own home (or any other address) using imaging from Google's Street View.

Be prepared, Be very prepared. Unleash your own chaos at

Posted via email from The Digital Marketer

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