Reebok is venturing into the app and utility market for running shoes, trying to expand it beyond sports but into consumer lifestyles like Nike+ (the clear leader and a classic case study for building branded platforms) and Adidas miCoach. The Promise Keeper will ensure that you make your runs as scheduled. The idea is that by keeping your friends all over the web aware of your running plans, you'll have no choice but to get yourself up off the couch and out of the door.
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