Friday, September 17, 2010

IBM eX5 Kung Fu Video

It's never easy coming up with a viral ideas for B2B marketing, especially for enterprise IT services. 
That's what makes this viral video by IBM so cool.

The video is a play off traditional Japanese theatre featuring a kung fu master fending off villains with his awesome kung fu skills.

The tie in between the video and the product is very nicely done - The IBM eX5 always supports your business behind the scenes,
metaphorically shown by the "behind the curtain" helpers in the video. 

Posted via email from The Digital Marketer

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