Interesting campaign by Rabobank Australia. RaboDirect sponsored a ground breaking experiment to see how Australians really react when presented with the ultimate financial fantasy - a money tree!
RaboDirect's mission is to wake up people's lazy money because over the last year Australians missed out on $4.7 Billion in interest on their savings by leaving it in accounts that pay little or no interest. This is what led the experiment. If people ignore money in their account they can't see, do they also ignore money they can see and touch?
They secretly filmed people as they passed by a tree covered in $5 notes and asked a psychologist and financial decision-making expert to monitor and analyse responses.
Check out this video of the experiment: