United Breaks Guitars

This is a great example of how to exact revenge on irresponsible companies in the services industry who give you crap service and refuse to acknowledge and be accountable for their mistakes. Ah the power of social media.

United Airlines broke Dave Carrol's US$3,500 Taylor Guitar and refused to compensate him even though he personally witnessed the baggage handlers throwing the guitar cases around during their stopover at Chicago. After almost a year on the phone with United Customer Service staff and being passed around and finally told that his compensation claim was denied, Carrol decided to take matters into his own hands and publish a series of music videos about his experience.

10 days and over 3 million views and United is now feeling the wrath of this excellent social media backlash.