Westpac Impulse Saver

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The Best Excuse Ever

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Death Can Catch You Anywhere, Anytime

IF I DIE is a unique Facebook app that enables people to leave a message that will leave a message that will only be published after they die. To get the word out on this unique service (since nobody thinks they will die anytime soon), the agency involved used APIs from popular location based services such as Foursquare and combined with Twitter searches for "Facebook Places" to track thousands of check-ins worldwide. With this information, they knew where someone was in real time and could communicate the message to the person in context to his/her location (the message being "Death can catch you anywhere, anytime, even at [Your current location]). A morbid but interesting execution which I think can be used in spirit for some pretty interesting brand campaigns leveraging on people's real time locations.

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Donate A Word

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Pepsi Social Vending

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Fiat Street Evo

Love this idea of turning street signs into QR codes that each sell a feature of the new Fiat Punto Evo and leveraging on a piece of technology to create a more engaging experience to what could have possibly been just a car catalog

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The Real Cost of Social Media

A great infographic, especially for client side marketers to understand the true cost of leveraging on Social Media. Yes most social media tools are free, but social media marketing takes a lot of effort and resources to do well.

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Volkswagen Scirocco Cup Augmented Reality Advergame

This is a little dated (from last year) but a great example of leveraging on technology (Augmented Reality) to deliver an immersive experience.

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Axe Multiple Girlfriends App

I like that this is a really simple app delivered based on an interesting consumer insight that generated enough social currency (buzz, viral lift or whatever else you want to call it) to spread through people's social networks via Facebook.

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Tsingtao Beer - Strangest Beer Culture

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The Lynx Stream

Ever been too drunk after a night out to remember what happened? Introducing The Lynx Stream; an app that captures and records unforgettable nights out.

The Lynx Stream collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched and shared online

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