Introducing Google Currents

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Coca-Cola Where Will Happiness Strike Next: The OFW Project

I've said this before and I'll say it again. Coke is one of the rare brands that communicates it's brand purpose in everything it does. Open Happiness, the joy and happiness that comes with every can of Coke you open and drink. Happiness comes in many forms and means different things to different people. For some, happiness comes in the form of nice material surprises, for others, happiness comes in the form of spending time with family and loved ones.

A great brand story is one that immerses viewers completely and brings them into the story emotionally.  In this series, Coke brings the story of how it created true happiness for a few of the 11 million Filipinos working overseas and away from their family.

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Norte Photoblocker

Quite a gimmicky idea but I like the thought of leveraging on a unique brand point of view on something so relevant to the category and creating a branded utility around it.

It's a nice twist that is sure to create conversations for the brand

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Norte Photoblocker

Quite a gimmicky idea but I like the thought of leveraging on a unique brand point of view on something so relevant to the category and creating a branded utility around it.

It's a nice twist that is sure to create conversations for the brand

www.youtube.com/watch?v=gPm7iWo0Tg4

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MARTINI: LUCK IS AN ATTITUDE

Great video that encapsulates the brand point of view nicely. Luck is indeed an attitude. A unique POV that helps create a great brand story

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The Last Person on Earth Who Does Not Use Online Banking

Driving online banking sign ups is something that every bank does. Transaction migration is a great way for banks to move low involvement transactions to self service channels and save costs. However, most online banking campaigns are boring and undifferentiated. This is by far the most interesting campaign done by Turkish bank Garanti to get users to start banking online.

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Russian Facebook Roulette

I don't know how I missed this from before but it's a really interesting campaign using a digital equivalent of the "Russian Roulette"

In this case, if you do lose, you virtual life (aka Facebook profile) will be lost forever.

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Seconds of Beauty

Montblanc and Leo Burnett Milan pay homage to the chronograph which records time to the accuracy of a fifth of a second with a short film challenge. People are invited to seize the moment and submit a second long tribute to this small unit of time (one second) for a chance to win a Montblanc Nicolas Rieussec Chronograph

This is an edited list based on the video submissions from the first round

Check out the campaign here: http://www.montblanconesecond.com/

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Moosejaw X-Ray App

Another AR app that is sure to appeal to men (and women too).

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Penningtons Styled To Surprise

This is an awesome AR execution at a department store. Advertising is about being able to engage consumers at the right place and right time and to shift perceptions and drive behavior or action. What digital allows is for brands to create amazing experiences along the consumer journey that will excite and delight customers and bring the brand that much closer to them.

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Life Edited

A short TED talk by Graham Hill about how to live happier with less stuff (plus reduce your carbon footprint and save more money).

I love this talk as it is very much aligned to my point of view about how we should look at living life. Too many people live their lives based on the accumulation of assets and stuff and end up being unhappy, stressed and in debt. The idea of editing your life and living in a digitized and minimalistic way is about keeping what's the best of the best and quality over quantity. It's the same principle of curation over aggregation or hoarding.

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Lays Potato Machine

Storytelling is an essential art in communications; Our minds have been primed for them since young and people love to be inspired and immersed in other's stories. Stories are a great way to change behavior and to shift perceptions. What digital provides is a way to visually and mentally immerse users into the story; in a way where they are not just consuming as viewers but engaging as participants.

This is an awesome digital activation by Lays Potato Chips. Instead of handing out regular packets of Lays for people to sample, Lays immersed consumers into the brand story - from potato to potato chips and used the platform as a way to drive trial.

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IKEA: Catch the Swedish Light

Another great idea by everyone's favorite Swedish furniture company

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Volkswagen The People's Car Project

Great platform idea playing on the brand name (Volkswagen literally means "People's Car") as well as the evolving Chinese culture where people engage socially (and vocally) online and are taking an active stance and genuine interest in wanting to be part of China's rapid development.

"The People's Car Project" campaign takes the company's name at face value and invites the people of China to design their own car by spreading and discussing their ideas on a variety of platforms.

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Augmented Reality - NatGeo and Tesco

Here are some really nice AR executions by NatGeo and Tesco of late

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Online Checkout in Real Life

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What Steve Taught Me About Advertising

This is my tribute to Steve Jobs and what he taught me about advertising. Steve was a visionary, a forward thinker and a great user experience and product designer.  In a very big way, Steve changed the world. He was one of the crazy ones. The way we now see, hear, touch and interact with things and technology, we all owe to him.

However, Steve also taught us what advertising and communications was truly about: Values. This was way back in 1997, during his second tenure back at Apple when they launched "Think Different"

Steve talked about how complicated and noisy the world was and how difficult it was for brands to get people to remember them. In order to do that, brands needed to be crystal clear on what they wanted consumers to remember about them.

Even great brands need constant investment and nurturing if it is going to continue it's relevance and vitality in people's lives. The way to do that is not to just talk about product features or the technology and how a brand is better than it's competitors. Steve preached  about the need for brands to talk about who they are and what they are about. Our customers want to know who we are and what we stand for; Where we fit in this world and in their lives. And to do this in a way where it resonates with consumers at a higher emotional level. To touch their souls and connect with them instantly.

A lot of things will change for a brand over time - the market, the brand's place in a market, the product, the distribution strategy
but core values should not change. It is fundamentally what the brand stands for.

Apple doesn't just build products that let people do their jobs, access music and content on the go or any of the many innovations that have changed consumer behavior. Apple believes that people with passion can change the world (in their own big and small ways ) for the better and the people who are crazy enough that think that they can change the world are the ones that actually do.

Think Different is a point of view that honors people who actually do that and as a result have changed the world and moved humanity forward.

And Apple didn't just talk the talk, it walked the walk. This same point of view set the stage for what Apple would become in the years that followed (and will follow): thinking different and implementing seemingly crazy ideas that no other company aside from Apple could have pulled off. And they succeeded, time and time again. Apple didn't follow the latest trends and fads in technology but forged its own path and became the company that everybody else wanted to be.

And Steve, you are by far the craziest one of them all. Thank u for your brilliance & foresight and for making it possible for us to do what we do daily. You will be dearly remembered

Don’t move products. Instead, enrich lives.” - Steve Jobs

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Don Draper Presents Facebook Timeline

One of my favorite scenes in Mad Men slightly adapted for the present. Context is the same but the product shifts from the Kodak Carousel to Facebook's new Timeline.

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Create a State of Chaos

This is how brands can use the digital space to create conversations about what it stands for and to articulate its point of view in a way where it will resonate with consumers.
State Farm's POV is that whatever unexpected happens to you, it has you covered.

What better way to demonstrate this than to unleash a robot of destruction to blow your home to smithereens. State Farm's "Create Chaos In Your Town" allows you to create a personalized rampage of destruction on your own home (or any other address) using imaging from Google's Street View.

Be prepared, Be very prepared. Unleash your own chaos at http://chaosinyourtown.com

See the full gallery on Posterous

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My Next Trip

This is an awesome Foursquare application using the API - Type in a city and get a 2 day itinerary based on user tips and recommendations on Foursquare.

Check it out on http://www.my-next-trip.com/

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