Sunday, October 02, 2011

Create a State of Chaos

This is how brands can use the digital space to create conversations about what it stands for and to articulate its point of view in a way where it will resonate with consumers.
State Farm's POV is that whatever unexpected happens to you, it has you covered.

What better way to demonstrate this than to unleash a robot of destruction to blow your home to smithereens. State Farm's "Create Chaos In Your Town" allows you to create a personalized rampage of destruction on your own home (or any other address) using imaging from Google's Street View.

Be prepared, Be very prepared. Unleash your own chaos at http://chaosinyourtown.com

Posted via email from The Digital Marketer

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