Great platform idea playing on the brand name (Volkswagen literally means "People's Car") as well as the evolving Chinese culture where people engage socially (and vocally) online and are taking an active stance and genuine interest in wanting to be part of China's rapid development. "The People's Car Project" campaign takes the company's name at face value and invites the people of China to design their own car by spreading and discussing their ideas on a variety of platforms.
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