Russian Facebook Roulette

I don't know how I missed this from before but it's a really interesting campaign using a digital equivalent of the "Russian Roulette"

In this case, if you do lose, you virtual life (aka Facebook profile) will be lost forever.

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Seconds of Beauty

Montblanc and Leo Burnett Milan pay homage to the chronograph which records time to the accuracy of a fifth of a second with a short film challenge. People are invited to seize the moment and submit a second long tribute to this small unit of time (one second) for a chance to win a Montblanc Nicolas Rieussec Chronograph

This is an edited list based on the video submissions from the first round

Check out the campaign here: http://www.montblanconesecond.com/

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Moosejaw X-Ray App

Another AR app that is sure to appeal to men (and women too).

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Penningtons Styled To Surprise

This is an awesome AR execution at a department store. Advertising is about being able to engage consumers at the right place and right time and to shift perceptions and drive behavior or action. What digital allows is for brands to create amazing experiences along the consumer journey that will excite and delight customers and bring the brand that much closer to them.

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Life Edited

A short TED talk by Graham Hill about how to live happier with less stuff (plus reduce your carbon footprint and save more money).

I love this talk as it is very much aligned to my point of view about how we should look at living life. Too many people live their lives based on the accumulation of assets and stuff and end up being unhappy, stressed and in debt. The idea of editing your life and living in a digitized and minimalistic way is about keeping what's the best of the best and quality over quantity. It's the same principle of curation over aggregation or hoarding.

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Lays Potato Machine

Storytelling is an essential art in communications; Our minds have been primed for them since young and people love to be inspired and immersed in other's stories. Stories are a great way to change behavior and to shift perceptions. What digital provides is a way to visually and mentally immerse users into the story; in a way where they are not just consuming as viewers but engaging as participants.

This is an awesome digital activation by Lays Potato Chips. Instead of handing out regular packets of Lays for people to sample, Lays immersed consumers into the brand story - from potato to potato chips and used the platform as a way to drive trial.

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IKEA: Catch the Swedish Light

Another great idea by everyone's favorite Swedish furniture company

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Volkswagen The People's Car Project

Great platform idea playing on the brand name (Volkswagen literally means "People's Car") as well as the evolving Chinese culture where people engage socially (and vocally) online and are taking an active stance and genuine interest in wanting to be part of China's rapid development.

"The People's Car Project" campaign takes the company's name at face value and invites the people of China to design their own car by spreading and discussing their ideas on a variety of platforms.

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Augmented Reality - NatGeo and Tesco

Here are some really nice AR executions by NatGeo and Tesco of late

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