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Wednesday, November 28, 2012
Friday, November 16, 2012
Dumb Ways To Die
An interesting approach to educate people on safety when taking the train (by Metro Trains). After all, it is incredibly silly to die in an accident that was a cause of you doing something stupid that could have been avoided. Check out the campiagn site at dumbwaystodie.com/ and the accompanying music video with a track that can be downloaded on the iTunes store for free.
Tuesday, November 06, 2012
Amex Sync with Xbox
In additional to syncing your Amex card with your Facebook, Foursquare and Twitter accounts, you can now do so with your XBox gamer profile and earn card rewards and statement credits while you game
Tuesday, October 23, 2012
LG: So Real it’s Scary
A awesome activation by LG wrapped around a great point of view: The New LG IPS Monitors – So real it's scary.
Sunday, October 21, 2012
The Mobile Way Of Life
The mobile phone has changed the way we live our lives. It keeps us constantly connected to people and the flow of information. Here's a quick exploration into this new mobile way of living
Debunking Social Media Myths
These are the 5 common social media myths I hear about and I've created this deck to address each one of them
Ring My Bell
Aldo Israel placed a seemingly innocuous sign , with a bell in the middle of a busy street. The sign instructed people to take a pic of their shoes, upload it to Instagram, hashtag #ALDO, add their shoe size and ring the bell.
After ringing the bell, a huge mobile shoe box appeared with a free pair of ALDO shoes inside just for them.
An interesting on-ground activation no doubt that delivers the feel good surprise and delight factor and drives conversations for the brand. I'm wondering if it truly delivers equity to the brand over a longer term and ladders up to something that the brand can own, beyond a one-off tactical stunt.
Tuesday, October 16, 2012
Lexus Interactive Video Print Ad
This is really freaking cool but honestly, it feels like something consumers will never ever get to see/try out in real life. As someone posted in the comment section of the video, it's an ad for people looking for ads (and not the car).
Nonetheless, this is really really cool.
Wednesday, September 12, 2012
Zappos PinPointing
Zappos , the U.S based online retailer launched a Pinterest based web application takes users' pins and translates them into product recommendations from the e-tailer. 
The app works by analyzing pins on a user's board and then providing product recommendations from Zappos based on the pinned image and the accompanying description; mirror a digital personal shopper that produces a wish list of items that this person may like.
Because the app works by simply entering a person's pinterest username, it also becomes a social commerce gifting service which you can use for gift ideas.
Here are my results when I gave it a try. Not exactly a great match but an interesting idea nontheless, similar to Facebook apps that leverage on your social graph and digital footprint to provide customized content to you.
Try it out for yourself here
Wednesday, August 29, 2012
Old Spice Muscle Music
Meet Terry Crews (love him in The Expendables), the one man muscle band. This clip is hilariously entertaining and freaking awesome
P.S Clients, this is how to do viral - Unexpectedness, fun and participation
London 2012: The Most Social Olympics Ever
London 2012 has been touted as the most social Olympics ever. Check out this slideshare presentation by Alex Balfour, Head of New Media, London Olympic Games 2012 which gives a detailed breakdown of the online traffic stats and facts from the official digital channels of the games.
Wednesday, August 22, 2012
The Poverty Line: What does it mean to be poor?
The Poverty Line is a truly inspirational project by photographer Stefen Chow and economist Lin Hui-Yi that sets out to answer the question "What Does It Mean To Be Poor? using photography and examines the (limited) choices that people face living at the poverty line around the world
Monday, August 13, 2012
See The Future (A Short Film)
This is awesome short film created by Eran May-raz and Daniel Lazo as part of their graduation project from the Bezaleal Academy of Arts that gives us a glimpse of the future in a life filled with constant data and a unified digital experience
Monday, July 16, 2012
The man who gave the world his number
An interesting social experiment by Jeff Ragsdale, who went through a difficult break-up last year in 2011. He found himself isolated in NYC and in desperation, put his phone number on a flier along with a simple message to anyone who was interesed: "If anyone wants to talk about anything, call me".
The flier was posted all across NYC and garnered overwhelming responses, with tens of thousands of calls across the U.S and the world. Excerpts from all the conversations, text messages and voice mails were subsequently published into a unique book project Jeff, One Lonely Guy with the aim of creating a global, social and ongoing conversation similar to Postsecret
Here's his story as covered by BBC News
Friday, July 13, 2012
The Chair Experiment
A great social experiment in Petaling Jaya, Malaysia. Changing the world, one chair at the time.
This is a great testament to how advertising has changed and how both brands and agencies need to steer away from traditional ways of solving brand problems through communications.
Instead of telling the city council and petitioning to build proper seating for people waiting in Kelana Jaya (which is what TV, radio and print do - tell us how to think/feel/act), they instead chose to show them how people who lived in the city would benefit from seating and the rich and amazing stories that each person waiting in line had that contributed to the fabric and culture of the city of Petaling Jaya. Great activation of an idea and created engaging and extremely sharable content that is sure to create conversations.
Friday, July 06, 2012
No One Likes To Be Locked In (to their Home Loan)
This one is a little dated but again, a rich point of view from NAB that no one should be locked in, especially by "force" (literally or by your home loan).
Rather than using traditional print or TV to communicate this, they have instead decided to create a series of awesome activation ideas that are distributed as video content online for Australians to view and share. Something that is sure to generate talkability about the bank and its no lock-in home loan packages.
Thursday, July 05, 2012
2013 Nissan Altima: Enough
As an advertising professional, once in a while, you will see a TV ad that catches your attention. Not just because it's entertaining, funny, has good art direction or is done in a somewhat creative way. But because it has a taken a single minded proposition and crafted a great message around a nice brand point of view.
This 2013 Nissan Altima Ad does just that. For people who don't know when to stop, the car comes with an easy fill tyre alert that tells you exactly when.
Wednesday, July 04, 2012
Honesty Shouldn't Go Unrewarded
The "Honesty Experiments" are by far one of the most ingenious ways I've seen a financial institution come out and side step traditional advertising and go all out to have an honest (pun intended) and genuine conversation with consumers wrapped around a relevant cultural insight and unique point of view. Rather than just tell people here's an honest and transparent credit card, NAB goes out and shows them through simple on-ground activations that honest Australians deserve an honest credit card.
As a sequel to the "Honesty Experiments" , NAB follows it up with a really nice surprise and delight activation around the point of view that honesty should not go unrewarded.
Wednesday, June 27, 2012
The Future of Renting Things
V, the energy drink has launched a muti-platform campaign offering customers (albeit quirky) experiences that money can by in the form of V Rentals, a make-shft company that offers body building removalists, a pimped out Jacuzzi truck, a puppy wingman (etc) to V customers who collect barcodes found on the can.
Done by Clemenger BBDO Sydney (Disclaimer: I work for BBDO/Proximity Singapore) It's a high energy, irreverant campaign that reflects the brand ethos and the product truth which makes "everyday more awesome".
The best takeaway, was this quote made by the brand marketing director who said "Brands today can’t just say, they have to do, but you have to do in a way that only your brand can. You have to go beyond advertising and create experiences and memories that brings your product and brand promise to life."
That sums it all up and should be what all brands seek to do beyond traditional print and TV ads. Spoken by a true client marketer that gets it.
Tuesday, June 26, 2012
How and Why People Overshare Online
This is a useful infographic (below) that shows how what people are sharing online and qualifies the reasons for such behavior. The end message is clear, as social media becomes more pervasive in our lives, our willingless to share personal information as part this social appetite has also risen.
In this chilling reference, photojournalist Hana Jakrlova took series of photos at a Prague brothel where customers could trade their privacy for free services. If you think about it, in a way, this policy is an extension of the deal we all make online. We essentially give up our privacy in exchange for the free use of our favorite sites.
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