Friday, May 27, 2011
Thursday, May 26, 2011
Death Can Catch You Anywhere, Anytime
IF I DIE is a unique Facebook app that enables people to leave a message that will leave a message that will only be published after they die. To get the word out on this unique service (since nobody thinks they will die anytime soon), the agency involved used APIs from popular location based services such as Foursquare and combined with Twitter searches for "Facebook Places" to track thousands of check-ins worldwide. With this information, they knew where someone was in real time and could communicate the message to the person in context to his/her location (the message being "Death can catch you anywhere, anytime, even at [Your current location]). A morbid but interesting execution which I think can be used in spirit for some pretty interesting brand campaigns leveraging on people's real time locations.
Tuesday, May 24, 2011
Monday, May 23, 2011
Fiat Street Evo
Love this idea of turning street signs into QR codes that each sell a feature of the new Fiat Punto Evo and leveraging on a piece of technology to create a more engaging experience to what could have possibly been just a car catalog
Sunday, May 22, 2011
The Real Cost of Social Media
Saturday, May 21, 2011
Volkswagen Scirocco Cup Augmented Reality Advergame
This is a little dated (from last year) but a great example of leveraging on technology (Augmented Reality) to deliver an immersive experience.
Friday, May 20, 2011
Axe Multiple Girlfriends App
I like that this is a really simple app delivered based on an interesting consumer insight that generated enough social currency (buzz, viral lift or whatever else you want to call it) to spread through people's social networks via Facebook.
Wednesday, May 11, 2011
Monday, May 09, 2011
The Lynx Stream
Ever been too drunk after a night out to remember what happened? Introducing The Lynx Stream; an app that captures and records unforgettable nights out. The Lynx Stream collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched and shared online
Friday, April 15, 2011
Reebok The Promise Keeper
Reebok is venturing into the app and utility market for running shoes, trying to expand it beyond sports but into consumer lifestyles like Nike+ (the clear leader and a classic case study for building branded platforms) and Adidas miCoach. The Promise Keeper will ensure that you make your runs as scheduled. The idea is that by keeping your friends all over the web aware of your running plans, you'll have no choice but to get yourself up off the couch and out of the door.
Thursday, April 14, 2011
Wednesday, April 13, 2011
Viral Videos
How's this for a viral video? It has all the ingredients of fun, entertainment and exaggeration. It doesn't even matter that it's not real.
Sunday, April 10, 2011
Thursday, March 31, 2011
Google Goggles vs Sudoku
In case you didn't know this, you can now solve all your Sudoku puzzles via your mobile using Google Goggles.
Friday, March 18, 2011
First iPad 2 Augmented Reality Application
This will open up a whole lot of Augmented Reality opportunities for brands
Wednesday, March 16, 2011
Friday, March 11, 2011
Mercedes Benz - Transparent Walls
Mercedes have developed a new "pre-safe" feature where dangers are identified by the car at an early stage, which then automatically takes counter measures to avert them. Rather than just tell consumers about the new feature, they created an interactive installation to demonstrate it:
Tuesday, March 08, 2011
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