Friday, September 17, 2010

IBM eX5 Kung Fu Video

It's never easy coming up with a viral ideas for B2B marketing, especially for enterprise IT services. 
That's what makes this viral video by IBM so cool.

The video is a play off traditional Japanese theatre featuring a kung fu master fending off villains with his awesome kung fu skills.

The tie in between the video and the product is very nicely done - The IBM eX5 always supports your business behind the scenes,
metaphorically shown by the "behind the curtain" helpers in the video. 

Posted via email from The Digital Marketer

Wednesday, September 15, 2010

McDonald's Playland

A pretty cool McD's commercial featuring the largest playland they ever constructed outside Sydney's Custom House.

The TVC showed Sydney office workers discovering the Playland while on their daily commute to work. Most of those featured in the are actors although some members of the public appear in the reaction shots. The three-storey high structure included a giant Hamburglar swing, Ronald McDonald bench, slides and Fillet-O-Fish bouncers.

Check it out at:

via http://mumbrella.com.au/

Posted via email from The Digital Marketer

Tuesday, September 14, 2010

Uniqlo Lucky Switch

One of the most unique banner ad campaigns in a long long time. Kudos to Uniqlo once again for being awesome.

Posted via email from The Digital Marketer

Monday, September 13, 2010

Lipton Millionaire

The most engaging brand guidelines ever. Lipton millionaire by tribalddb. Simply brilliant.

Posted via email from The Digital Marketer

Lipton Millionaire

The most engaging brand guidelines ever. Lipton millionaire by tribalddb. Simply brilliant.

Posted via email from The Digital Marketer

Saturday, September 11, 2010

Herding Cats

A look behind the experiment of IKEA UK's release of 100 house cats into its Wembley store in the UK. An interesting idea that looks really fun to do. And the shots they got at the end were awesome. The tagline at the end says it all: "Home. It's how it makes you feel"

Posted via email from The Digital Marketer

Monday, September 06, 2010

A hunter shoots a bear!

This is a great example of how to create a great viral ad for a most certainly boring product - The ink correction fluid/tape.

It's an interactive YouTube video campaign for European stationary brand Tipp-Ex. After viewing a YouTube video titled "A Hunter Shoots A Bear" - during which the former can't quite bring himself to pull the trigger - users are invited to re-write the encounter themselves, making virtual use of Tipp-Ex's ink correction products to white out the title of the video and fill in the blank with their own version of events. Check out the video here:

Posted via email from The Digital Marketer

Wednesday, September 01, 2010

The beauty of data visualization

An awesome TED talk by David McCandless on the beauty of data visualization. Information design can help us better answer so many questions

 

Posted via email from The Digital Marketer

Monday, August 30, 2010

Life Hacks

This is an awesome infographic on some really cool life hacks – like how to get a free phone charger when you lose yours.

Via

Posted via email from The Digital Marketer

Thursday, August 26, 2010

Sony Media Monster Wars

This is a pretty awesome Facebook App by Sony. Generate your own Media Monster through the content on your Facebook profile. The more photos, videos, comments, likes, shares and interaction you have, the bigger, better and meaner your monster will be in battle!

Build yours and let's duel!

And it’s not just a frivolous game/app. The idea for the media monsters comes from Sony’s attempt to clean up the piles of media that often clog our computers, through their new Vaio notebook and software. Along with a great concept, the app also allows for all the social interactions and viral elements of Facebook with status updates, direct posts to friends’ walls, wall to wall views and direct friend to friend battles, challenges and scoring. Nicely done.

(Via www.digitalbuzzblog.com)

Posted via email from The Digital Marketer

Tuesday, August 24, 2010

VW's Sunday Drive

When it comes to marketing cars online, it’s always a challenge trying to replicate the experience on a digital platform.

VW Canada’s new Sunday Drive microsite has done a pretty good job doing it. Their idea was to bring back the much forgotten Sunday drive where destination were overated and schedules were non-existent. You  just picked a random direction and drove. Chilling out and enjoying the sights and the whole driving experience.

The microsite at http://vwsundaydrive.ca has a little turntable where you can remix your own tunes for that perfect Sunday cruise to nowhere in particular.

Makes me feel like taking a road trip.

Posted via email from The Digital Marketer

Thursday, August 19, 2010

Tissot Augmented Reality Product Experience

Another great Augmented Reality product experience – This time for Tissot watches.

Posted via email from The Digital Marketer

Tuesday, August 17, 2010

The Olympus Augmented Reality Experience

Another really cool use of augmented reality. Get a 3D product experience of the new Olympus PEN E-PL1 camera right from your computer.

Try it out for yourself at www.getolympus.com/PEN3d

Posted via email from The Digital Marketer

Friday, August 13, 2010

Lego Augmented Reality

This is a really cool use of technology to drive sales.

Lego developed an Augmented Reality Kiosk System called “Digital Box” which is now being rolled out to LEGO brand stores worldwide. It allows kids and parents the ability to see what the end product looks like before making a purchase. Absolutely brilliant.

Posted via email from The Digital Marketer

Thursday, August 12, 2010

The Mégane Experiment

Great campaign by Renault – Can a car change a town?

In 2010, Renault discovered a set of fascinating statistics. According to the figures, towns with more Mégane were happier, had higher rates of fertility and longer life expectancies.

To put this theory to the test, they've sent Claude, a 'consultant de joie' to Gisburn (Lancashire). A town with no Méganes and apparently very little joie de vivre, to conduct 'The Mégane Experiment'.

Posted via email from The Digital Marketer

Aides Graffiti

This has got to be one of the most creative AIDS Campaign ads ever. EVER.

 

Posted via email from The Digital Marketer

Wednesday, August 11, 2010

Old Spice Social Media Case Study

Here’s the case study from W + K for what is arguably the best social media campaign for the entire year.

Posted via email from The Digital Marketer

Friday, August 06, 2010

Social Media Advertising in the 1960s

What Facebook, You Tube and Skype Ads would’ve looked like in the 1960s.

Posted via email from The Digital Marketer

Thursday, August 05, 2010

Account Planning in the Digital Age

Great presentation on digital planning by Zigurds Zakis from Instinct (Part of BBDO Group , Russia). It talks about the changes in traditional account planning to one where involves four key elements

1.       Understanding Customer and Society

2.       Understanding the Economy (and not just the business)

3.       Understanding Technology and what it enables

4.       Understanding Creativity

He also talks about the skillsets of the Convergent Planner and how they should have:

1) The Intellect of the brand architect

2) Financial acumenof the management consultant

3) Geekiness of the hacker

4) Curiosity of the social psychologist

Posted via email from The Digital Marketer