A awesome activation by LG wrapped around a great point of view: The New LG IPS Monitors – So real it's scary.
Tuesday, October 23, 2012
Sunday, October 21, 2012
The Mobile Way Of Life
The mobile phone has changed the way we live our lives. It keeps us constantly connected to people and the flow of information. Here's a quick exploration into this new mobile way of living
Debunking Social Media Myths
These are the 5 common social media myths I hear about and I've created this deck to address each one of them
Ring My Bell
Aldo Israel placed a seemingly innocuous sign , with a bell in the middle of a busy street. The sign instructed people to take a pic of their shoes, upload it to Instagram, hashtag #ALDO, add their shoe size and ring the bell.
After ringing the bell, a huge mobile shoe box appeared with a free pair of ALDO shoes inside just for them.
An interesting on-ground activation no doubt that delivers the feel good surprise and delight factor and drives conversations for the brand. I'm wondering if it truly delivers equity to the brand over a longer term and ladders up to something that the brand can own, beyond a one-off tactical stunt.
Tuesday, October 16, 2012
Lexus Interactive Video Print Ad
This is really freaking cool but honestly, it feels like something consumers will never ever get to see/try out in real life. As someone posted in the comment section of the video, it's an ad for people looking for ads (and not the car).
Nonetheless, this is really really cool.
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