Easy Way Pronunciation Game

Easy Way Language Centre used Google Chrome's Speech Recognition Technology to build a simple but really cool game that allows you to practice your pronunciation skills. A really nice way of using a piece of technolgoy to create an entertaining and enjoyable experience that is social by design and rooted intrinscially to the brand.

 

 

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The Most Amazing Wedding Proposal EVER

Done to the tune of Bruno Mar's Marry You, this live lip-dub proposal is both creative and heartwarming, with all the feel-good ingredients in the makings of a great viral video with 4.95 million views the last I checked.

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Nissan LEAF: A world without petrol

The new Nissan LEAF launches in Sydney and Melbourne with an art installation showing how petrol bowsers might be used in 'a world without petrol'.

A nice point of view wrapped around the 100% Electric powered Nissan Leaf that's sure to create positive brand and product conversations

Vote for your favorite bowser at www.zeropetrol.com.au

 

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Magic Vision Band Aids

Great use of technology to reinforce a brand purpose. Band Aid uses augmented reality to create an immersive and fun experience - a digital "band aid" with The Muppets for kids and in doing so, get them to forget about the pain from their injuries.

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The Return of dictator Ben Ali

Sometimes all it takes is a simple idea based on a great Point of view: Let's reawaken people's sense of political engagement with a strong and effective reminder of the price of dictatorship

Advertising is about changing the way people behave and act through a message. Behavior Change = Motivation x Opportunity - In this case, the message provides the motivation and the medium provide the opportunity.

What they have simply done is to create conversations using a strong point of view and then propagating the content output online to amplify these conversations. The idea is social by design (surprise and delight) and this gives people a reason to care and share.

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Nike Free Face

Another great use of technology and a unique point of view to demonstrate a product attribute. Kudos to Nike

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