Smart EBall

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Awesome idea by our friends at BBDO Germany - A great product proposition demonstrated creatively generates social currency that gives people a reason to share

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P&G London 2012 Olympic Games Film

P&G honors what all mums around the world do to help their children succeed 100 days before the start of the Olympics.

Nice emotional touch and a great tie in to the upcoming Mother's day.

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Push To Add More Drama

How awesome is this - Great POV by TV Channel TNT in Belgium and execute in the way that creates talk-ability and sharing

A surprise and delight moment that has generated so much social currency that it's gone viral with 25 million views in 1 week.

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Quarterly Co.

I love the idea of a store that sells stuff based on a taste level rather than a category or price point.

Enter Quarterly Co., a subscription based service that enables people to receive physical items in the mail from influential contributors of their choice. Rather than a specific type of product, you elect to receive a box, once a quarter, of surprises curated by tastemakers like the duo behind the trend-scoping blog Cool Hunting. Every mailing comes with a letter from the curator explaining why each inclusion made the cut.

As seen on Details: http://www.details.com/style-advice/rules-of-style/201204/boxed-gifts#ixzz1s7alGoMW

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Animated Twitter Commercial

Create idea of using Twitter to create an animated commercial. Truly #SmartLiving

Check it out here: https://twitter.com/#!/smartarg

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A Great Mobile Experience: Nike Jumpman 23

One of the better mobile user experiences using HTML5.

Check out the site on your mobile by scanning the QR code or use this link: http://www.nike.com/jumpman23/aj2012/mobile/

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Incredibox

Great way to create a platform where users can discover, engage and remix content

Create your own beatbox tunes here: http://www.incredibox.fr/en/#/application

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Tic-Tac Flash Mob

This is genius! An elaborate setup sparked by a nice brand proposition

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Project Glass

The future is here with Google's Project Glass

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The Trojan Shirt

This is simple but brilliant campaign. An execution tied to a nice POV and a great example of creating acts, not ads.

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