The Digital Marketer: January 2012

Tuesday, January 24, 2012

Simon Sinek: If You Don't Understand People, You Don't Understand Business

I'm a huge fan of Simon Sinek and this is a very inspiring (albeit long at 30 mins) talk. The reason why I do what I do (in reference to his "Golden Circle") is that I believe that technology can help make the world a better place for everyone and advance the human race - Including the use of technology in advertising and communications to shape and change human behaviors.

In this talk, Simon talks about the need for trust in all relationships and how human bonds are formed when people find themselves within a circle of trust. This same mantra can be applied to organizations as well. It's awe-inspiring as a motivational talk but also extremely relevant and insightful to the field of communications.

Posted via email from The Digital Marketer

Monday, January 23, 2012

Lonely Planet Friends for Friends

Developed by the Miami Ad School and leveraging on a universal travel insight, this is a great use of the Facebook social graph to create a nice social travel utility.

Posted via email from The Digital Marketer

Saturday, January 21, 2012

Lynx 2012 - Get It On For The End Of The World

Lynx has always had a simple but inspiring brand idea - Get sprayed to get laid (or the official version which is "Grooms men to seduce") and the brand has been masters at bringing out new ways to communicate this each year.

Their newest launch, Lynx 2012: The Final Edition is inspired by the Mayan calendar, which is set to end its final cycle on the 21st December 2012 – when Mayans believe the world will end. The TV advert for Lynx 2012: The Final Edition was seeded online to drive awareness and generate buzz among the brand’s target audience, before the TV ad campaign broke.

The TV advert sees a young male building a wooden boat in preparation for the end of the world. After all his hard work, he sits down and sprays Lynx 2012 – The Final Edition and in true Lynx style, a number of beautiful women start to descend upon the boat.

On the digital space, Lynx also created a "Last Request Generator" which users can use pre-set or random words to generate their own last requests before the world ends. Lynx doesn't guarantee anything but there's a chance that they will fulfill that last request. There's also a timer on the site that counts down to 21 December 2012

http://www.lynxeffect.com/uk/last-request-generator

I wonder what happens if doomsday doesn't come - Will there be a Lynx 2013: Survivors Edition?

Posted via email from The Digital Marketer

Friday, January 20, 2012

Nike + Fuel

Nike just launched the Nike + Fuelband, a wristband that measures physical activity and converts it to a universal measurement called "Nike Fuel".
This allows athletes to track their sports performance and more importantly, because it's a measurement of physical activity not just tied to one sport, it allows Nike to ladder this across all sports categories and socialize it with challenges, activities, experiences and campaigns across a gamified platform.

It's like Nike + Running but fueled by steroids. Pun intended.

The product launch is wrapped around the #makeitcount campaign. This is going to be huge for Nike.