Reebok is venturing into the app and utility market for running shoes, trying to expand it beyond sports but into consumer lifestyles like Nike+ (the clear leader and a classic case study for building branded platforms) and Adidas miCoach. The Promise Keeper will ensure that you make your runs as scheduled. The idea is that by keeping your friends all over the web aware of your running plans, you'll have no choice but to get yourself up off the couch and out of the door.
Friday, April 15, 2011
Thursday, April 14, 2011
Wednesday, April 13, 2011
Viral Videos
How's this for a viral video? It has all the ingredients of fun, entertainment and exaggeration. It doesn't even matter that it's not real.
Sunday, April 10, 2011
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