Tuesday, October 23, 2012

LG: So Real it’s Scary

A awesome activation by LG wrapped around a great point of view: The New LG IPS Monitors – So real it's scary.

Posted via email from The Digital Marketer

Sunday, October 21, 2012

The Mobile Way Of Life

The mobile phone has changed the way we live our lives. It keeps us constantly connected to people and the flow of information. Here's a quick exploration into this new mobile way of living

 

Posted via email from The Digital Marketer

Debunking Social Media Myths

These are the 5 common social media myths I hear about and I've created this deck to address each one of them

Posted via email from The Digital Marketer

Wideroe Magic Airlines All Over The World

This is such a heart-warming and funny ad showing a young boy’s fascination with his grandfather’s “magically ability” to produce an airplane by blowing into the sky.

 

 

via PSFK

Posted via email from The Digital Marketer

Ring My Bell

Aldo Israel placed a seemingly innocuous sign , with a bell in the middle of a busy street. The sign instructed people to take a pic of their shoes, upload it to Instagram, hashtag #ALDO, add their shoe size and ring the bell.

After ringing the bell, a huge mobile shoe box appeared with a free pair of ALDO shoes inside just for them.

An interesting on-ground activation no doubt that delivers the feel good surprise and delight factor and drives conversations for the brand. I'm wondering if it truly delivers equity to the brand over a longer term and ladders up to something that the brand can own, beyond a one-off tactical stunt.

Posted via email from The Digital Marketer

Tuesday, October 16, 2012

Lexus Interactive Video Print Ad

This is really freaking cool but honestly, it feels like something consumers will never ever get to see/try out in real life. As someone posted in the comment section of the video, it's an ad for people looking for ads (and not the car).

Nonetheless, this is really really cool.

 

 

 

Posted via email from The Digital Marketer