Monday, July 16, 2012

The man who gave the world his number

An interesting social experiment  by Jeff Ragsdale, who went through a difficult break-up last year in 2011. He found himself isolated in NYC and in desperation, put his phone number on a flier along with a simple message to anyone who was interesed: "If anyone wants to talk about anything, call me".

The flier was posted all across NYC and garnered overwhelming responses, with tens of thousands of calls across the U.S and the world. Excerpts from all the conversations, text messages and voice mails were subsequently published into a unique book project Jeff, One Lonely Guy with the aim of creating a global, social and ongoing conversation similar to Postsecret

Here's his story as covered by BBC News


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Friday, July 13, 2012

The Chair Experiment

A great social experiment in Petaling Jaya, Malaysia. Changing the world, one chair at the time.

This is a great testament to how advertising has changed and how both brands and agencies need to steer away from traditional ways of solving brand problems through communications.

Instead of telling the city council and petitioning to build proper seating for people waiting in Kelana Jaya (which is what TV, radio and print do - tell us how to think/feel/act), they instead chose to show them how people who lived in the city would benefit from seating and the rich and amazing stories that each person waiting in line had that contributed to the fabric and culture of the city of Petaling Jaya. Great activation of an idea and created engaging and extremely sharable content that is sure to create conversations.

Posted via email from The Digital Marketer

Friday, July 06, 2012

No One Likes To Be Locked In (to their Home Loan)

This one is a little dated but again, a rich point of view from NAB that no one should be locked in, especially by "force" (literally or by your home loan).

Rather than using traditional print or TV to communicate this, they have instead decided to create a series of awesome activation ideas that are distributed as video content online for Australians to view and share. Something that is sure to generate talkability about the bank and its no lock-in home loan packages.

Posted via email from The Digital Marketer

Thursday, July 05, 2012

2013 Nissan Altima: Enough

As an advertising professional, once in a while, you will see a TV ad that catches your attention. Not just because it's entertaining, funny, has good art direction or is done in a somewhat creative way. But because it has a taken a single minded proposition and crafted a great message around a nice brand point of view.

This 2013 Nissan Altima Ad does just that. For people who don't know when to stop, the car comes with an easy fill tyre alert that tells you exactly when.

Posted via email from The Digital Marketer

Wednesday, July 04, 2012

Honesty Shouldn't Go Unrewarded

The "Honesty Experiments" are by far one of the most ingenious ways I've seen a financial institution come out and side step traditional advertising and go all out to have an honest (pun intended) and genuine conversation with consumers wrapped around a relevant cultural insight and unique point of view. Rather than just tell people here's an honest and transparent credit card, NAB goes out and shows them through simple on-ground activations that honest Australians deserve an honest credit card.

As a sequel to the "Honesty Experiments" , NAB follows it up with a really nice surprise and delight activation around the point of view that honesty should not go unrewarded.

Posted via email from The Digital Marketer